Video Marketing For Business
Video marketing has become an important part of the marketing mix online considered by some to be the future of content marketing. We agree.
At BorehamMedia, we believe that whilst the message is key, it’s pretty pointless if no one knows it exists. Our video marketing services help our customers expand their reach and ensure that they make the most use of the distribution platforms online.
Video Marketing Benefits
Quality video productions offer many benefits to businesses that use them; increased engagement, enhanced trust and improved sales conversions for a start. If a picture paints a 1000 words then a 3 minute video paints many more, enabling you to truly connect with the viewer in a way that static media will struggle.
Through the use of video marketing you can:
- Increase the opportunity to sell your product or service in a way that grabs your visitor’s attention in an eye catching way
- Trust in the knowledge that a video result is 53 more times to get a top ranking on Google than using traditional techniques (Forrester Research).
- Increase your website’s conversion rates
- Increase time spent on site metrics
- Create short-form video that goes viral, boosting site visibility
- Target very specific audiences
- Use it as an opportunity to re-energise a website with fresh original content
- Have happier customers through better branding and customer loyalty
- Harness better methods to market and sell your products in a convincing way
- Gain increased search visibility as online videos often appear in search engine rankings for competitive keywords
Video Marketing Platforms
The rise of online video has exploded in recent years YouTube, Vimeo, Facebook, Instagram, Snapchat, Ooyla and Dailymotion are just handful of the platforms that deliver content to an avid bunch of consumers. We can help you navigate the pro’s and the con’s and help you make the most of what we create with you, ensuring that your message is crafted for your specific audience and purpose.