Video Advert Production
A great video advert is a massive boon to your company and messaging. As we all know, the use of video online is exploding. Users of social media are far more likely to click on a photo than text – and more likely again to respond to a video than a photo. Half of all social web traffic is video – this is big and you can’t afford to miss the wave.
Wit and clever messaging are essential to hold on to the audience of your commercial. It needs to sit well within the values of the brand and fit with the product messaging of your campaign. In other words, your video ad needs to feel like it comes from you and your brand stable rather than an out of context piece of cleverness for its own sake.
Intelligent planning and creative thought is needed to ensure your advert is suited for its play-out environment, be that broadcast or cable television, on-line advertising for use on social media or simple embedded in your website, YouTube or Vimeo account.
Traditionally brief in length, a video ad needs to communicate it’s message simply and often imply much more than it says, unlocking the viewers’ imagination and memories for them to complete the story. This can be challenging to undertake effectively, but it works very well indeed if correctly engineered.
Our years of video production in numerous sectors and continents means we are perfectly positioned to flexibly guide you through the process of creating a first class video advert for your product or service.