Corporate Capabilities Reel for Miele

Corporate Capabilities Reel for Miele

A short film made for a  department of the Miele appliance company that supplies the increasing number of high end property developments in the UK.

The client was looking for something that would show the advantages of dealing with them, both for the product quality and stock availability. It was serious and corporate but with a light tone of voice. From initial discussion we story-boarded and partially scripted an idea and then once it was approved set about filming material to tell the story. This was done over several days across the summer in order to obtain the very best results.

The edit and the script were then re-written to match each other, a new motion graphics ident added and the final film appears to have gone down very well indeed.

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