The story of how Marketing Cloud software has transformed the brand of one of the premier banks in the Middle East.
NBAD were very supportive of this project, which helped greatly as it was rather complicated. Filming permissions, customs documentation, fixers, drivers and quite a lot of sun cream were required as we filmed this project in the hottest part of the year in pretty much the hottest place in the world.
After interviewing on day 1 we spend the second day creating video and time-lapses to help tell the story of this remarkable city that has blossomed from the desert in literally a few years. One of our guides said they had spotted a new island that had just be created in one of the estuaries that very month – another pile of property to be developed and part of the explosive growth here.
All our Sony equipment behaved very well in extraordinary 52 degree heat. The crew also just about coped – it is the first time I (Stuart) have ever been sunburnt within 5 minutes just a few moments after dawn. Thank heavens for factor 50 baby lotion.
Despite three different interviews the client felt the project came together really well and it has proved to be one of the most popular videos in the series we have shot for Adobe across the Western Palearctic. It looks great but also tells a strong story, and shows how the product NBAD used has really changed their branding and positioning for the better across all channels.