Essilor asked us to develop a multi-channel social media campaign for their Varilux X products. Aimed at AB1s in their 40’s.
We created a concept of using testimonials, knowing how powerful it is to see real people talking about how a product has changed their world. We helped source suitable candidates, managed, storyboarded and then filmed 4 shorts, each in multiple versions and formats. We shot in 4K ProRes, fully lit each scene and graded the films.
They were delivered to social media, on demand TV and web and were tied with OTP and other campaigns. Overall, it resulted in the best responses the company had ever seen in any market.