Short film about the Samsung ‘take over’ of Piccadilly Circus for the Rugby Championships.
Samsung’s advertising agency of choice Cheil London, asked us to film the story of the experiential event they ran in the heart of the West End. Samsung own a space on the famous neon wall of Piccadilly Circus. Through very clever technology and a bloke sitting in a nearby coffee shop with a laptop, they managed to link a game played on some Galaxy smartphones to the giant wall so people could watch their goal kicks on the 20m screen and have a chance to win a phone at the same time.
As can be seen, public response was great and it was a lot of fun. We were on site with two crew for most of the day and in addition to shooting the overall scene we interviewed the players and the crew to get the story of a fun event. Cheil gave us the numbers and stats to add on afterwards.